Nigeria's positive outlook
Nigeria is a country with limitless potential for modern retailing. Its well-educated middle class aspires to the brands and lifestyle accessories seen on global media and which are now being made available across the country by Persianas Retail.
A large and growing population, well-educated middle classes, an increasing rate of urbanisation and good economic prospects for the country as a whole create a very positive outlook for Nigeria's retail sector.
Strong economic growth
Nigeria contributes approximately 20% of the African continent's GDP. It has thriving telecoms, banking, oil and gas sectors and provides a reliable access point to sub-Saharan Africa.
A growing population
Nigeria's population of approximately 170 million people is the largest in Africa and is anticipated to surpass the USA and become the third largest in the world by 2020. The population grew by 33% in the last decade alone.