THE MIX is a modern multi-brand retail concept built by PRL for Nigerians seeking access to globally recognised fashion and lifestyle brands with a locally relevant perspective.

PUMA is the Leading sports brand in Nigeria and has been at the forefront of Nigerian sportswear since 2012. Today, we operate 9 stores, 2 shop-in-shops, and a dedicated e-commerce channel, the largest PUMA retail footprint in the country.

PRL opened Nigeria’s first Lacoste store in December 2013  introducing customers to the brand’s signature blend of elegance, performance, and premium customer experience.

PRL launched GUESS Nigeria with a successful e-commerce rollout in November 2025, followed by our flagship store at The Palms Shopping Mall in January 2026, a significant expansion of the brand's footprint in West Africa.